In this online webinar, attendees will learn how to proactively protect their reputation online through public relations, customer service and search engine optimization techniques.
- How to plan for a crisis.
- What to do when a crisis hits.
- How to get more positive reviews.
- How to respond to negative reviews.
Tony will also be giving guidance on the COVID-19 crisis and how to adjust search strategies as the coronavirus hits the United States.
Be prepared to have some real meat to put into your proactive crisis planning procedures!
About Tony Wright
With more than 21 years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright, CEO and Founder of WrightIMC (www.wrightimc.com) has spent his career helping businesses of all sizes be profitable on the Web.
Wright is a search marketing geek and also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001.
Wright has twice served as President of the Dallas/Ft. Worth Search Marketing Association as well as Vice President of the global Search Engine Marketing Professional Organization (SEMPO).
He is a sought after speaker at industry events, including SMX, Search
Engine Strategies, Pubcon and others. Find him on twitter @tonynwright
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Date and Time
Wednesday, March 18, 2020
7:00 pm to 9:00 pm CDT
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