Influencer Marketing and It’s Role in Building Relevant Links, Michelle Stinson Ross

A Little More About Our Speaker…

Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. Michelle is a creative thinker, who enjoys solving business problems and assessing customer behavior. When setting strategy, Michelle is adept at targeting specific goals, focused metrics and KPIs to keep marketing plans on track. She also continues to maintain a proficiency in the evolving best practices for CRM, SEO, social media, email marketing, and blog writing, and continues to cultivate an active thought leadership role in relevant digital strategy communities.