How to transform your digital marketing agency into a broadcasting company

About Mike Stewart

Now approaching 20 years, Mike Stewart has helped hundreds of local business owners save millions in wasted marketing expenses by eliminating broken agency relationships, wasteful ad spend, and useless online services that fail to deliver local search results. Mike believes his straightforward, no-nonsense approach to local marketing transforms struggling businesses into market leaders, saving jobs, and restoring family fortunes. Mike is a veteran of local marketing having spent a decade with Verizon and a decade building healthy marketing and advertising relationships with small to medium-sized local-focused brands across various industries.

Mike Stewart will talk about what the yellow pages got right, and how applying those lessons at Rise Local is helping to transform the local media landscape in Dallas Fort Worth. Mike will persuasively demonstrate how the shift from the agency model to the producer model is the key to transforming local media into a growth industry and quite possibly even improve the state of local journalism in the process. Mike was a top producing yellow pages advertising salesman who successfully transitioned into digital media. Then he hit the wall. Search changed once again. Mike will then offer up a blueprint that digital agencies can use to begin the transition from a dying agency to a thriving producer.