Google Shopping can be very confusing. David will go over all the components needed to properly set up Google Shopping. If you set up your accounts properly you can beat out companies like Amazon and Wal-Mart. These tips are not hard they are just not documented very well.
- Shopping Feeds
- Merchant Center
- Shopping Campaigns
- Campaign Priority
- Negative Keywords
About David Ogletree
David Ogletree (@ogletree) has been doing PPC and SEO since 2003. For the last 3 years he has been in charge of PPC for Army Surplus World, a local brick and motor store that sells their products online to the entire US. He increased their revenue from PPC by 200%. They have over 22,000 SKU’s and routinely beat out Amazon and Wal-Mart and keep their ROAS above 10:1.
David did a 6 episode podcast on Webmaster Radio called PPC 101 and has been a guest on other podcasts like Good Karma, SEO 101, and Webcolog. He has also been a speaker at Pubcon Las Vegas and Affcon.
SearchHOU fills a void in the Houston digital marketing culture. Come on out to our next meetup and see what we’re all about!
- First Timer or SearchHOU Member – FREE
- Early Bird ticket (non-members) only $10 + fees
- General Admission ticket (non-members) $15 + fees
- Register Here: https://searchhou.eventbrite.com
Tickets
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Date and Time
Thursday, June 20, 2019
7:00 pm to 9:00 pm CDT
Location
The Black Sheep Agency
611 W 22nd St, Houston, TX 77008
All Events
- How Spammers Succeed on Google and How to Fight Them - Joe Youngblood (06/2020)
- Leveraging Creative Tactics to Elevate Your Facebook Ads ROAS - Akvile DeFazio (05/2020)
- What should I optimize with schema markup and why? -Martha van Berkel (04/2020)
- Proactive Reputation and Review Management Webinar - Tony Wright, WrightIMC (03/2020)
- The Influence of Influencer Marketing - Mary Katherine Hassebrock (02/2020)
- SearchHOU Holiday Party (12/2019)
- How to transform your digital marketing agency into a broadcasting company - Mike Stewart (11/2019)
- Intro to ADA Compliance and Website Accessibility - John Peterson (10/2019)
- How to Rank with Social Signals, Lisa Stauber (08/2019)
- Summer Site Clinic (07/2019)
- Google Shopping Demystified - David Ogletree (06/2019)
- 10 Actionable Ways to Boost Your Video Marketing - Holly Starks (05/2019)
- 6 Steps to a Money-Making Brand! - Valentina Gomez Bravo (04/2019)
- Content Strategy and Optimization with Featured Snippets - Shelly Fagin (03/2019)
- Stuff Your Boss Never Told You About Google Analytics - Danny Gavin (02/2019)
- SEO Audits: From Beginning to Advanced Auditing - Bill Hartzer (01/2019)
- Live SEO and Site Audits! (11/2018)
- The Keys to Gathering Information to Produce Marketing Content - Terri Hoffman (10/2018)
- The Game Show Guide to Schema Optimization & Penalties - Casey Markee (09/2018)
- Big Profits, Little Budgets - Navah Hopkins, WordStream (08/2018)
- Everything You’ve Ever Wanted to Know About Large Scale SEO But Were Afraid to Ask - Keith Goode (07/2018)
- How to use Content Creation to Bring in the Masses - Stephanie Manley, Copykat.com (05/2018)
- Influencer Marketing and It's Role in Building Relevant Links, Michelle Stinson Ross (04/2018)
- Facebook Targeting + Chat Bots + Lead Generation Automation - Shelly Fagin, Highly Searched (03/2018)
- The Confluence of Search and Social - Maggie Malek, MMI Agency (02/2018)
- SearchHOU Holiday Party – Annual Networking and Marketing Event (12/2017)
- Build a 10X Brand by Creating 10X Content, Ronell Smith - Moz (11/2017)
- Blending Paid and Organic Facebook for Ultimate Success - Joe Youngblood (10/2017)
- Proactive Reputation Management - Tony Wright, Wright IMC (09/2017)
- Affiliate Marketing: Increasing Revenue and Growing Your Company, Adam Riemer (08/2017)
- Advanced WordPress Optimization for Marketers - David Vogelpohl, WP Engine (07/2017)
- Improving Local SEO Through Off-Site Signals and Technical SEO - Jesse McDonald (06/2017)
- Optimize Your WordPress Website For Speed and Conversions - John Peterson (05/2017)
- Scaling Search Marketing Through Tools, Data, and APIs with Brian LaFrance (04/2017)
- Cool Infographics: Design, Publishing and Promotion - Randy Krum (03/2017)
- The Art of Orchestrating Multi-Channel SEO Strategies - Joshua Belland (02/2017)
- Learn to Rock Google Analytics Like a Pro! - Jenny Halasz (01/2017)