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Everything You’ve Ever Wanted to Know About Large Scale SEO But Were Afraid to Ask – Keith Goode

What’s it like to be an SEO for a big brand? How do large organizations think about search and staff accordingly? What are the biggest challenges for large-scale global sites?

In this session, SEO Manager for IBM Security and Global Search Advocacy and Training Coordinator for IBM, Keith Goode will share his experiences with working with large enterprises, like HomeAway, Dell, and IBM.

Topic Points:

  • How do large sites scale their SEO efforts?
  • What does a Search team look like in large organizations?
  • How does search fit in with development and content teams?
  • What role does brand play in success in search?
  • How do SEMs, SEOs, and SMOs work together in large organizations?
  • Big vs. small: how can smaller organizations compete with large organizations in search?

A Little More About Our Speaker…

Keith Goode is the SEO Manager for Systems at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, Cross Forum, and Clarity.

With an amicable and approachable presentation style, Keith is able to translate technical topics into easily digestible material as well as turn complex internal policy issues into straight-forward solutions. A big proponent of democratizing SEO, Keith helped build the Search Certification program at Dell University and regularly presented a Technical SEO class, and he currently presents internal learning sessions at IBM.

Twitter: @keithgoode

Reference Articles and Videos

Tickets

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Date and Time

Thursday, July 19, 2018
7:00 pm to 8:30 pm CDT

Location

The Black Sheep Agency
611 W 22nd St Ste 201, Houston, TX 77008

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