What’s it like to be an SEO for a big brand? How do large organizations think about search and staff accordingly? What are the biggest challenges for large-scale global sites?
In this session, SEO Manager for IBM Security and Global Search Advocacy and Training Coordinator for IBM, Keith Goode will share his experiences with working with large enterprises, like HomeAway, Dell, and IBM.
- How do large sites scale their SEO efforts?
- What does a Search team look like in large organizations?
- How does search fit in with development and content teams?
- What role does brand play in success in search?
- How do SEMs, SEOs, and SMOs work together in large organizations?
- Big vs. small: how can smaller organizations compete with large organizations in search?
A Little More About Our Speaker…
Keith Goode is the SEO Manager for Systems at IBM and brings over 20 years of experience in the online sphere and over 10 years of experience in In-House and Enterprise SEO. He has worked for small and large enterprises including HomeAway, BDX, Dell, and IBM, and he has presented at dozens of conferences worldwide, including Pubcon, Cross Forum, and Clarity.
With an amicable and approachable presentation style, Keith is able to translate technical topics into easily digestible material as well as turn complex internal policy issues into straight-forward solutions. A big proponent of democratizing SEO, Keith helped build the Search Certification program at Dell University and regularly presented a Technical SEO class, and he currently presents internal learning sessions at IBM.
Reference Articles and Videos
- OMCP – Six Best SEO Practices
- Search Talk Live – Large Enterprise SEO
- Geek Powered Studios – Why is SEO Difficult? It isn’t.
- Clever Clicks Interview at Pubcon Vegas 2017
- The New Schools of Thought in SEO: Algorithm Chasers vs. Audience Pleasers
- Building Business Cases for SEO – #SEJThinkTank
TicketsThis Event Has Ended
Date and Time
Thursday, July 19, 2018
7:00 pm to 8:30 pm CDT
The Black Sheep Agency
611 W 22nd St Ste 201, Houston, TX 77008
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