Search teams spend their days worrying about things like on-page content, structured data, technical issues and other high-precision tasks. By contrast, social media marketers spend most of their time on external platforms, creating engaging and spontaneous content and focusing on relationships rather than technical issues. Sounds like oil and water, right?
The reality is that these two teams can be highly complementary, supporting and reinforcing their efforts for mutual benefit. Maggie Malek will show you how she gets her SEO and social media tribes to cooperate to supercharge their overall marketing campaigns.
A Little More About Our Speaker…
As Vice President of Product & Performance at MMI Agency, Maggie works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series, and she led the Microsoft “Hands on Social Media” workshops in Houston.
Tickets
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Date and Time
Thursday, February 22, 2018
7:00 pm to 8:30 pm CDT
Location
Kraftsmen Baking
611 W 22nd St, Houston, TX 77008
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