Build a 10X Brand by Creating 10X Content, Ronell Smith – Moz

To compete successfully in the digital marketplace, your brand needs to create 10x content, the experts say.

But while the benefits of creating 10x content are quite clear, it’s not enough in today’s hyper-competitive, content-heavy marketing environment.

Most important of all, your brand needs to be 10x, meaning it’s products or services far surpass anything in the category. It means the level of quality, the level of service, and the commitment to a remarkable customer experience is so strong that it blows away anything else, creating top of mind awareness.

In turn, prospects and customers seek out your brand online and offline, resulting in traffic to your website, visits to your brick-and-mortar stores, additional sales, customer love and brand advocacy.

With this talk, attendees will learn how to create 10x content that helps establish their brand as 10x.