The Art of Orchestrating Multi-Channel SEO Strategies – Joshua Belland

And Why It’s So Important in 2017

Back in 2009, I remember reading an article published by Aaron Wall. He brought a new SEO concept to the table that many hadn’t thought about – Google Favors Brands.

In Aaron’s article, he quotes Eric Schmidt on the subject, who stated:

The internet is fast becoming a “cesspool” where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.

“Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.”

So, if this is true, then why are so many SEO practitioners still messing around with the same tactics and ideas now in 2017? I’ll never forget when I heard the owner of an Agency I used to work at say, “SEO is not a strategy. It’s a tactic.”

How wrong he was….

SEO is a Multi-Channel Marketing Strategy!

In this session, I will go through the Multi-Channel SEO Approach where you will learn:

1. The exact process I used to recover a major brands rankings within 3 months, after spending hundreds of thousands of dollars over the last four years paying different SEO consultants to help them.
2. Explain how advertising indirectly affects SEO. Brands that advertise have an edge.
3. Explain how each advertising medium plays a critical role in the customer journey, and explain how Attribution Models work in Analytics.